Cortex penetration
Saphira’s minerals are absorbed into the hair cortex and scalp — not coated on the surface like conventional products. This is what makes the repair last.
WHERE IT BEGAN
A better approach to hair healing.
At Saphira, we believe that each person has their own unique “minerals” — beautiful qualities that deserve to be nurtured, not hidden. That belief is the foundation of everything we make.
Saphira is the first salon professional hair care brand to harness all 26 healing minerals from the Dead Sea — absorbed into the scalp and hair cortex, not just painted on the surface. Every formula is designed to strengthen, hydrate and restore every hair type, from the inside out.
Clean, cruelty-free, and free of sulfates and parabens — bringing the power of mineral wellness to every step of the hair healing journey, both in the salon and at home.
FOUNDER & CEO
“It’s all about empowering people to embrace
self-care at the highest level.”
Saphira Greenberg
Founder & CEO, Saphira Hair Care
Saphira Greenberg is the Founder and CEO of Saphira, a globally distributed professional beauty brand known for its science-driven approach to hair and scalp health. With a background in Positive Psychology, she brings a holistic perspective to beauty—focusing on confidence, wellness, and transformation from the inside out.
She pioneered the use of mineral-based formulations in salon haircare, introducing products infused with 26 healing minerals from the Dead Sea to restore and strengthen hair from within. Under her leadership, Saphira has developed advanced Cortex Repair Technology, combining mineral science with innovative ingredients to target the hair’s inner structure, delivering hydration, resilience, and long-term repair.
Driven by a passion for blending science, beauty, and purpose, Saphira Greenberg has grown the brand from grassroots beginnings into an international company, empowering both professionals and consumers with high-performance, clean, and results-driven haircare.
THE SCIENCE
Cortex Repair Technology — where the healing happens.
The cortex is nestled at the core of the hair shaft. It plays a pivotal role in maintaining hair's resilience, flexibility and colour — and it's where most hair care products never reach. Saphira's formulations are designed to do exactly that: travel beyond the surface, into the cortex, where they bolster the inner structure and nurture hair from its very roots.
The cortex also serves as a conduit for essential minerals to journey toward the follicular bulb — where fresh strands emerge. By reaching this level, Saphira enhances vitality and wellbeing from the inside out.
Scalp health
As minerals penetrate the cortex and reach the scalp, they actively combat irritation. Key minerals — zinc, selenium and magnesium — carry anti-inflammatory properties that soothe and rejuvenate skin at the root.
The Collection
Saphira’s next-generation line combines Dead Sea minerals with hyaluronic acid and diamond powder to deliver advanced hydration, improved shine and luxurious softness across all hair types.
ONLY WHAT YOU NEED
Naturally powerful ingredients
26 active Dead Sea minerals, diamond powder and hyaluronic acid.
DEAD SEA MAGNESIUM
to strengthen the hair shaft and reduce breakage
DIAMOND POWDER
to add mirror-like shine and smooth the cuticle
HYALURONIC ACID
to bind moisture deep into the cortex
DEAD SEA CALCIUM
to seal the cuticle after heat and damage
Dead Sea Zinc
to regulate the scalp environment
Dead Sea Selenium
to protect the scalp and strengthen the follicle
CLINICAL RESULTS
What the minerals deliver.
98%
of women reported improved hair growth and re-growth after using Saphira formulas
190%
boost in hair hydration measured in independent testing of Saphira’s mineral formulas
Results based on independent consumer testing. Individual results may vary.
